Hello! We are Hatlic (we/us). We’re a premium headwear retail company, which means that we sell products and services online and at our physical touchpoints. When you use our website or interact with our brand, you give us some information about yourself. We’d like to tell you exactly what information you give us and how we use it.

We encourage you to read the whole thing, but if you’re in a hurry, you can read the "Key Bits" here. If you’d like to see the detail, you can scroll down to the full version. If you have any questions, you can always email us at info@hatlic.co.uk.

Before we go on, please bear in mind that our website may contain links to the websites of other companies. If you follow a link to any of these websites, please remember that they will have their own privacy information for you to look at, and we’re not responsible for how they use your information.

In a Hurry? The Key Bits:

What information do we collect?

Online

  • Your contact details (name, email address, postal address, and telephone number).

  • Billing information (where you buy products).

  • Information about your orders, purchases, saved items, payment methods, and shopping preferences.

  • Information about the type of device you use when on our website.

  • Internet Protocol (IP) address used to connect your device to the internet.

  • What products you look at.

  • Your marketing preferences and limited information about how you interact with our marketing emails.

Other Places

  • Information about any complaints, queries, or comments that you make and details of our interactions.

  • Information you add to forms (e.g., contact forms or competition entry forms).

  • Information about yourself that you publish on social media or provide to social media platforms, including where you tag us, and the content of any messages that you send to us on our social media channels.

Why do we collect it?

  • To provide you with products, discounts, promotions, and services, and to fulfill your orders.

  • To communicate with you, respond to queries and complaints, and improve our business.

  • To build a picture of what you like so we can improve and develop our website, products, and services, and tailor our marketing specifically to you.

  • You do not have to provide your personal data to us; however, without it, we may not be able to fulfill your order or respond to your queries.

What’s our legal basis? Our lawful basis for processing your personal data depends on how it will be used. Our lawful bases are:

  • Compliance with legal obligations (e.g., fraud prevention).

  • Necessary for the performance of a contract with you (e.g., to complete your order and deliver your hats).

  • Legitimate business interests (e.g., sending you marketing messages where you have not opted out).

  • Consent (e.g., specific opt-in marketing).

Who do we share it with?

  • We do not, and will not, sell any of your information to any third party, including your name, address, email address, or financial information.

  • We do share your information with select, trusted third parties (like Shopify, payment gateways, and delivery couriers) strictly to enable us to provide our products and services to you.

Where do we store it and how long for?

  • We will only keep your information for as long as is necessary to do the things that we collected it for.

  • We typically keep your personal transaction data for 6 years from collection for tax and legal purposes, but other data (like cookies) is held for a much shorter period.

How do we keep it safe?

  • Using the internet to send information can never be completely secure. We will always do our best to protect your data, but you send it at your own risk.

  • Once we have received your information, we use strict procedures and security features to keep it safe.

What rights do you have? You have the right to request access to your personal data, ask us to restrict processing, ask us to erase your data (‘right to be forgotten’), object to processing, withdraw your consent, or ask us to rectify your personal data. You may contact us using the details below if you wish to exercise any of these rights.

What if you have a complaint? Contact us using the details below and we will do our very best to sort out the problem. If you’re still unhappy after that, you can contact the Information Commissioner's Office at: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF (www.ico.org.uk).

Our Contact Info:

  • Email: info@hatlic.co.uk

  • Phone: +44 7415347971

  • Address: Hatlic, 8A Gainsborough Avenue, E12 6JL, United Kingdom

And Now, The Detail:

More about what information we collect and why:

  • When you create an account or make a purchase: We collect your name, contact information, billing details, and order history to operate your account, fulfill your order, take payments, and provide delivery updates and refunds.

  • When you enter a competition or respond to a survey: We collect your contact info and participation details to run the promotion, send out prizes, and link survey responses to help us improve.

  • When you make a complaint or submit a query: We keep records of your contact information and the details of our interactions to provide customer support and improve your online experience.

  • When you visit our website: We collect IP addresses, device data, traffic data, and browsing behavior to analyze how our website is used, maintain network security, and ensure our content is presented in the most effective manner.

  • When you interact with us on social media: We collect your social media username and any content you tag us in or send directly to us to respond to your messages, analyze brand sentiment, and potentially use user-generated content for promotional activities.

Who do we share your data with? To get your purchases to you and run our business effectively, we share data with:

  • Companies that help get your purchases to you, such as payment service providers (e.g., Klarna, PayPal, Stripe), warehouses, order packers, and delivery companies (e.g., Royal Mail, DHL).

  • Our trusted service providers, such as website hosts (Shopify) and marketing agencies who help us run our business.

  • Credit reference agencies, law enforcement, and fraud prevention agencies to protect our business and customers.

Data Transfers Outside the UK: Sometimes, the information we collect about you will be transferred outside the UK and the European Economic Area (for instance, because Shopify or a payment gateway uses servers in the US). We only do this where we have taken steps to give it extra protections required by law, such as Standard Contractual Clauses.